Facebook marketing is not as easy as it seems. Social media marketers have to impress and win the hearts of more than one billion, or at least ten thousand, active users on the world’s largest social networking site.

While reaching out to those people may sound mind-boggling, there are some useful tips that Facebook marketers can do to follow the right path. Some of these tips even apply to Facebook users.

Mike Maghsoudi, co-founder of Post Rocket, a website dedicated to Facebook marketing, recently posted a “sweet” infographic with brief but useful tips for Facebook Page posts. Mind the quoted word because the visuals will walk you through a candy store of chewable information surrounded by confectionery. Just enough to keep you energized on your online campaign.

18 SWEET TIPS FOR FACEBOOK PAGE POSTS

1. Be valuable. If it’s not interesting, informative, or entertaining, don’t post it.

2. Be timely. “When” you post is just as important as “what” you post. Know when your fans are online and post accordingly.

3. Be visual. Visual content works. Compared to average posts, album posts have 180 percent more engagement, photos have 120 percent, and videos have 100 percent.

4. Be concise. Posts with less than 250 characters get 60 percent more engagement on average.

5. Be relevant. Cat memes are for pet shops, not restaurants. Stick to what you know.

6. Be human. People relate to other people, not companies. Speak genuinely with your brands voice.

7. Be current. Take note of upcoming Holidays and put your spin on current events. For example, the Oreo ad during the Superbowl blackout.

8. Ask for opinions. The best companies always listen to their customers. Ask for feedback and listen.

9. Mix it up. There are 9 post types: photo, video, link, status, question (poll), photo album, offer, milestone, and event. Try them all occasionally.

10. Give exclusives. Everyone enjoys being in a special and selective few. Reward “engagers” with relevant coupons, giveaways, etc.

11. Be local. When applicable, target posts to specific segments of your audience.

12. Post regularly. No “one-size-fits-all” frequency, but generally 1 to 3 posts per day is best for most pages.

13. Be analytical. Repeat after me, “Facebook Insights is my friend. My very best friend.” Numbers can be very telling.

14. Be “ad-smart.” Buy ads for your best posts to maximize results, but be careful not to spam.

15. Be celebratory. Use Facebook’s “Milestone” feature to celebrate your history and achievements.

16. Be prepared. Never be at loss for content, queue posts and keep a list of go-to sources for content.

17. Be responsive. Now in this era of social media more than ever, Fans expect and deserve replies (and quickly too)!

18. Be smart. Trying to optimize every one of your posts can be a time-consuming endeavor. Be smart and use a highly efficient, super effective third party tool such as Post Rocket.